Head of Product, Aziell
Priya runs product at Aziell. She writes the how-to pieces that document how the platform actually behaves — setup, integrations, dimension modeling, Copilot ergonomics — and cross-reviews every release for CFO-grade clarity. Before Aziell, she led FP&A tooling at Intuit (QuickBooks reporting surface) and spent four years at a mid-market BI vendor building dimension modeling for services operators.
The fastest way to understand Aziell is to stand one up. Here is the full setup path — connect QuickBooks, map your branches, import your COA, build a driver-based plan, and export your first board pack — in under 30 minutes.
The QuickBooks integration is the single most consequential connection in the Aziell stack. Here is exactly how it works — scope, sync cadence, dimension mapping, and what to check if the numbers look wrong.